Shareholders simply get blind-sided, and take a hit.
At other times though, like this, if shareholders are paying attention to the chart and sell the break of pattern support ("First the chart..."), they get rewarded later on when "a reason" is given for the breakdown ("...then the news").
"Sell and/or sell short breaks of technical support."
Sadly, "the bad news" is about Steve Jobs' health. My best wishes to him.
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